How to name your product.

We here at Agave Lab kick out a lot of products and, just like kids, they all need names.  So here is a little how-to based on our experience.  And remember, some companies charge millions of dollars to come up with some of the most bone-headed names so, take this with a grain of salt.  It may be worth exactly what you’re paying for it.  With that disclaimer, here goes:

1. Don’t think about it too much. As long as it’s not confusing, obnoxious, or overly-long any name will do.  Sprint, Google, Apple – these are just words.  It doesn’t need to “sell” the product – it only needs to be easy to remember and clear.  Simple is best.
2. No tricky or creative spellings. Kreative Kwality Pharmacy, etc. may seem like a cute idea but you’re going to drive your customers Ka-razy when they try to find you.  And, unless you can own it, you’ll be driving a lot of your traffic to the site that owns the obviously-spelled alternative.  www.creativequalityfarmacy.com will thank you but it does little to help your business.
3. The domain name has to be available.  Okay.  So this one is obvious but you should think of other places you might want to host: – check facebook, twitter, tumblr, any of the other sites you’ll want to claim.
4. A made up nonsense name is often nice (google, snapple, etc.).  It should be something fun to say and, if it evokes some theme or feeling that’s connected to your product, bonus points!
5. A descriptive name is good too. It involves less marketing as the name itself functions as marketing.  However, it’s harder to find the available domains and it’s often harder to trademark […]

By |January 1st, 2012|Categories: Random|Tags: , , , |0 Comments

Tastebud application takes over the world – drops price to nearly free.

So we’re about as happy as we can be!  We released our new iPhone app into the abyss that is the App Store with very low expectations.  There are tons of recipe apps already there and we didn’t know if our twist on the idea would interest anyone (you can pick ingredients and then Tastebud recommends recipes).  We’ve been pleasantly surprised (shocked is maybe a better word) to see it really take off.

We’re so excited we’ve decided to DROP THE PRICE to almost free ($.99).  So any of you that were on the fence – go, now, buy (here), cook, and enjoy.  If you’ve already bought – PLEASE GIVE US A REVIEW in the app store.  It really helps.

Here is what the world is saying about Tastebud:

AppCast, where we were App of the Week.

AppScout, where we got a great review.

eCom technology solutions – Got a nice review here (the site’s tag line is “Website Management Solutions and High Risk Credit Card Processing”   Not sure how our recipe app ties in but, I’m not complaining.

AppStore HQ featured us.

So did MacWorld.

So, I’m not sure how to interpret this but it seems like we’re getting good coverage.  Again, I want to thank everyone who has been forwarding, Digging, retweeting, etc.  It’s really helped a lot.  If you’re in the mood, please visit the sites above and comment, Digg, retweet, etc.  Agave Lab loves you for it.

Tastebud iPhone application launches!

Tastebud - A new iPhone app that finds DELICIOUS RECIPES for you based on ingredients you already have in your kitchen.
By |January 29th, 2010|Categories: Agave Lab|Tags: , , , , , , |1 Comment