How to name your product.

We here at Agave Lab kick out a lot of products and, just like kids, they all need names.  So here is a little how-to based on our experience.  And remember, some companies charge millions of dollars to come up with some of the most bone-headed names so, take this with a grain of salt.  It may be worth exactly what you’re paying for it.  With that disclaimer, here goes:

1. Don’t think about it too much. As long as it’s not confusing, obnoxious, or overly-long any name will do.  Sprint, Google, Apple – these are just words.  It doesn’t need to “sell” the product – it only needs to be easy to remember and clear.  Simple is best.
2. No tricky or creative spellings. Kreative Kwality Pharmacy, etc. may seem like a cute idea but you’re going to drive your customers Ka-razy when they try to find you.  And, unless you can own it, you’ll be driving a lot of your traffic to the site that owns the obviously-spelled alternative.  www.creativequalityfarmacy.com will thank you but it does little to help your business.
3. The domain name has to be available.  Okay.  So this one is obvious but you should think of other places you might want to host: – check facebook, twitter, tumblr, any of the other sites you’ll want to claim.
4. A made up nonsense name is often nice (google, snapple, etc.).  It should be something fun to say and, if it evokes some theme or feeling that’s connected to your product, bonus points!
5. A descriptive name is good too. It involves less marketing as the name itself functions as marketing.  However, it’s harder to find the available domains and it’s often harder to trademark […]

By |January 1st, 2012|Categories: Random|Tags: , , , |0 Comments

Just what we need.

So it appears that the US is sending “C.I.A. operatives and retired military personnel” to Mexico to help fight the drug cartels.   From a recent NYTimes article:

“The pressure is going to be especially strong in Mexico, where I expect there will be a lot more raids, a lot more arrests and a lot more parading drug traffickers in front of cameras.”
Speaking as a gringo who lives here, thanks, but no thanks.  How much evidence do we need to conclude that the “war on drugs” is a misguided notion?  Also from the article:
“the number of deaths in Mexico is proof positive that the strategy is working and that the cartels are being weakened,”
How’s that?  More violence is a good thing?  If this is progress, I can do without it.  Since Mexico began “cracking down” on the cartels, drug sales have gone through the roof.  And now we’re adding drones, Blackhawk helicopters, and private contractors to the mix?   If memory serves, that didn’t work so well in Iraq or Afganistan.   I have a better idea:  if the US wants mexico to stop selling it drugs, perhaps the US should stop buying them.

Chino’s commute

Artist rendering of Chino on his way home from work.

By |April 15th, 2011|Categories: Random|Tags: |0 Comments

MySQL vs MongoDB

So funny I nearly sharded myself.

By |January 14th, 2011|Categories: Random||0 Comments

Agave Lab develops Facebook app for the Juvenile Diabetes Research Foundation

We were lucky enough to be selected by JDRF to build a facebook app that allows parents with kids with diabetes to sign up to visit their elected representatives in Washington D.C.   Check it out.

By |August 9th, 2010|Categories: Nearsourcing, Random|Tags: , , |1 Comment

India to release iPad competitor – Cost? $35.00

MUMBAI, India — It looks like an iPad, only it’s 1/14th the cost: India has unveiled the prototype of a $35 basic touchscreen tablet aimed at students, which it hopes to bring into production by 2011.

If the government can find a manufacturer, the Linux operating system-based computer would be the latest in a string of “world’s cheapest” innovations to hit the market out of India, which is home to the 100,000 rupee ($2,127) compact Nano car, the 749 rupees ($16) water purifier and the $2,000 open-heart surgery.

The tablet can be used for functions like word processing, web browsing and video-conferencing. It has a solar power option too — important for India’s energy-starved hinterlands — though that add-on costs extra.
Read the full article here.

How to Motivate People: Skip the Bonus and Give Them a Real Project

So my wife tracked this article down via FastCompany.  Fascinating, and fun to watch.

Bottom line, the more you pay people, the worse they do.  Seems counter intuitive, no?

By |May 17th, 2010|Categories: Random|Tags: , , |0 Comments

The rise of the middle class.

Great article from Thomas Friedman of the NYTimes about the future of the Mexican middle class.  From the article:
Fortunately, though, there is another rising middle class here, which the Mexican economist Luis de la Calle describes as the “meritocratic middle class.” It’s people who came from the countryside to work in new industries spawned by Nafta. This rising middle class has a powerful aspiration to dig out of poverty. Mexico has standardized school achievement tests, so you can see how well schools in one neighborhood stack up against another. Some of the best results, said de la Calle, can now be found in small private schools in poor Mexico City neighborhoods where the Naftas reside.

By |May 7th, 2010|Categories: Random|Tags: , |0 Comments

The Mexican Government, desperately and clumsily coming to terms with social media.

So, check this.  Mexico is creating a “cybernetic police force” (poorly named – I’m picturing a bunch of guys that look like they stepped off the set of Tron) to combat crime on social networks.  Good luck getting in front of that one guys.

———

MEXICO CITY, Mexico — Mexico has racked up its fair share of menacingly named outlaws in a three-year drug war: the Zetas, Aztecas and even a band of female assassins called the Panthers.

Now, if the government gets its way, another name will also make the wanted list: los Twitteros.

By |February 15th, 2010|Categories: Random||0 Comments

Mexico’s drug problem – Fixed

check it.

By |January 12th, 2010|Categories: Random||0 Comments