We here at Agave Lab kick out a lot of products and, just like kids, they all need names. So here is a little how-to based on our experience. And remember, some companies charge millions of dollars to come up with some of the most bone-headed names so, take this with a grain of salt. It may be worth exactly what you’re paying for it. With that disclaimer, here goes:
1. Don’t think about it too much. As long as it’s not confusing, obnoxious, or overly-long any name will do. Sprint, Google, Apple – these are just words. It doesn’t need to “sell” the product – it only needs to be easy to remember and clear. Simple is best.
2. No tricky or creative spellings. Kreative Kwality Pharmacy, etc. may seem like a cute idea but you’re going to drive your customers Ka-razy when they try to find you. And, unless you can own it, you’ll be driving a lot of your traffic to the site that owns the obviously-spelled alternative. www.creativequalityfarmacy.com will thank you but it does little to help your business.
3. The domain name has to be available. Okay. So this one is obvious but you should think of other places you might want to host: – check facebook, twitter, tumblr, any of the other sites you’ll want to claim.
4. A made up nonsense name is often nice (google, snapple, etc.). It should be something fun to say and, if it evokes some theme or feeling that’s connected to your product, bonus points!
5. A descriptive name is good too. It involves less marketing as the name itself functions as marketing. However, it’s harder to find the available domains and it’s often harder to trademark […]